Know Your Customer

Know Your Customer

Why is it so important to know your customer? This is actually where good marketing begins – it doesn’t begin with putting up a website or creating an advert.  Good marketing actually begins with really understanding what your ideal customer truly wants....
How to Make More Sales Online

How to Make More Sales Online

When it comes to the subject of making more sales online, let’s face it – there’s lots that we could say on the subject, but today I want to help you with something really super specific, that you could apply this weekend and start to see results...
How to Create Online Products

How to Create Online Products

I’m a huge fan of online products – they’ve helped me grow a multi-million dollar online business.  And one of the biggest reasons I love online products is, compared to physical products, you don’t have all the associated setup costs.  When...
Give Them What They Want, Deliver What They Need

Give Them What They Want, Deliver What They Need

As the expert in your subjected area, you probably have a very strong idea of what people really need – but here is the problem. People don’t buy what they need. They don’t say yes to what they need. They say yes to what they want. It’s really...
How to Design Your Online Course

How to Design Your Online Course

This week I’m talking about the best method you can use to design your online course or program.   There’s a couple of reasons why it’s so important that you know how to design your online course before you try and sell it.  The first and foremost is your...