Today I’m sharing information that I usually share only with my paid clients. It’s all about a fabulous proven method for growing your list and getting people who are interested to raise their hands and make themselves known to you: the ethical bribe.
If you’ve been marketing your business online, there is a good chance you understand the idea of an ethical bribe – something free you offer (like a special report or some sort of valuable information) in exchange for a prospect’s email address and permission to stay in contact with them (aka list-building).
I’ve seen people apply this technique and end up super-disappointed. Either they create an ethical bribe and no one signs up, or they get people to sign up, but struggle to convert those raised hands into paying clients.
I’ve never heard people explain this before online, and as I said, I’ve never shared it except in my paid programs. But today, I feel inspired to share it with YOU!
To start, you must have something that is so compelling, so curiosity-provoking, that people say, “Ooh, I want that!”
Make an Irresistable Offer
You simply can’t be lazy about it. It is absolutely worth taking the time to step into the shoes of your ideal customer and ask yourself, what can I offer them that is compelling and irresistible?
You’ve probably seen some examples of non-compelling free offers, such as “10 tricks for losing weight,” or “5 tips for sleeping better.”
Your ethical bribe should address a specific issue or problem your client is facing, and create solution. It must be very compelling, so much so that it is irresistible.
The next thing you want to do when offering an ethical bribe is to make it easy for people to get their hands on what you offer. There is some really great software out there designed to help you do just that.
Check out LeadPages – My Favourite Marketing Tool
My favorite is LeadPages. Click this link to check it out.
What I love about LeadPages is that it makes it so simple to create beautiful opt-in pages, even if you’re not a techie. You can create a great opt-in page in 30 minutes. More than that, LeadPages makes it easy to analyze statistics to see how well your opt-in page is converting.
It has incredible templates that allow you to just cut and paste, and apply to your unique situation. This makes it so easy to create opt-in pages! If you’re not using it yet, I recommend you download it right away. (See the link above – and keep in mind this is my affiliate link, so if you do decide to download it, they’ll send me a commission. Honestly, though, I use this tool myself and recommend you go and use it, too!)
Position The Sale
Another tip for converting a raised hand into a paying client is to have your ethical bribe position the sale. For example, let’s say you help people in the area of weight loss, and you have a 5-step system. Your ethical bribe might be giving people the 5 steps. So now they’re informed, but they have a new problem: Implementing and putting into action everything you’ve taught them. The sale helps them solve the next problem.
So they had a problem – they didn’t know how to lose weight. You gave them a solution. Now they have a new problem and you’re offering to help them solve that new problem which in this instance is implementation.
You must structure your offerings to lead people through a logical sequence. You cannot just throw information out there and leave people to figure it out. If you do, you’re leaving loads of money on the table. You’re also doing people a disservice because it’s not clear what the next step is. So don’t leave them to figure it out on their own!
Finally, an ethical bribe is NOT just about setting up a new solution; it is also an opportunity to do lots of seeding of the product or service you plan for the bribe to sell into.
Here are some of the ways you can do that:
Tell stories about clients of yours who have faced similar challenges, issues and problems, and how you helped them through it. This is a fantastic way to seed your product or program. The “how” is the next thing you offer.
Also, make sure in your ethical bribe, you are giving people a clear call to action. Let them know exactly what their next step is, and just as importantly, provide that call to action throughout your ethical bribe (not just at the end). You should mention it several times throughout the report.
When you put these ethical bribe secrets into place, I promise you, you’re going to see more people joining your list, more people converting into paying customers, and more business.
Leave a comment below: Have you tried any of these tips and tricks? How did they work for you?
[spoiler]Hello, I’m Bernadette Doyle and you’re watching Bernadette TV. Online TV to help you be the best you can be in your business and your life and today we’re talking about ethical bribe secrets.
Now, if you’ve been marketing your business online there’s a very good chance that you’ve already come across the idea of having an ethical bribe. It’s basically something that you might offer in terms of a free report or free information that you offer to someone in exchange for getting their email address and permission to stay in contact with them. It’s a fabulous proven method to grow your list and get people who are most interested in what you have to offer raise their hands and make themselves known for you.
However, many people when they’re applying this technique are disappointed either because they have an ethical bribe that they’re just not getting enough people to sign up for it or because they are getting people to sign up for their ethical bribe but they’re struggling to convert those raised hands into paying business.
So today I want to share with you some ethical bribe secrets. I’ve never heard people explain this before online and it’s something previously I’ve only shared with people on my paid programmes but for some reason today I feel inspired to share this with you.
So let’s talk about first of all your ethical bribe. The first thing you must do is you want to make sure that you have something that is so compelling, so curiosity-provoking that people say, “Ooh, I want that.” Now, you can’t be lazy about this. It really is worth taking the time to step into the shoes of your ideal customer and start to see things from how they look at the world and ask yourself, “What is it that I would need to offer them that’s going to be so compellingly irresistible?”
So if people are lazy about this, it’s when you end up with things like, you know, ten top tips for getting a better night’s sleep or five ways to lose weight this month but they’re not really compelling. You want to dig into maybe a specific issue or problem that your client is facing and then create the solution to that. So that’s the first thing. You want to make sure that what you’re offering is very compelling and curiosity-building.
Now, the next thing that you want to do when offering your ethical bribe is you want to make it easy for people to get hold of what you offer. And there’s some software that I’ve been using in my business over the past couple of months that I absolutely love and if you’re not using it yet, you need to get hold of it and it’s called LeadPages. And what I love about LeadPages, it makes it so simple to create beautiful opt-in pages even if you’re not a techie you can literally do it in about 30 minutes. I’ve been able to create pages myself.
But more than that LeadPages makes it really easy for you to analyse the statistics so you can actually see how well your opt-in page is converting, of all the visitors that land on your opt-in page offer how to convert. And it doesn’t stop there. They also have incredible templates that you can basically cut and paste so that you can apply them to your business situation and makes it so easy to create opt-in pages. So if you’re not using LeadPages yet I recommend that you download it right away. I’m going to include a link to it on this video and please also know it is my affiliate link so if you choose to go ahead I will get some affiliate commission. But honestly, it’s just a great tool. I recommend that you go and use it.
Okay, so let’s also now talk about some ethical bribe secrets and some things that you can do with your ethical bribe to help convert that raised hand into paying business. And this is what you want to do: you want to have your ethical bribe position the sale. Now, what do I mean by that? Well, let’s say you help people in the area of weight loss. And pretty much you’ve got a weight loss method, it’s a five-step system. Your first ethical bribe might be giving people the five secrets, the things that they need to do. But by the time they’ve read the ethical bribe they’re now informed that now they have a new problem (i.e. now they need help implementing and putting into action everything that you taught them in your ethical bribe).
So the sale to position there is the thing that helps them solve the next problem. So they had a problem, they didn’t know how, you gave them a solution through your ethical bribe, you showed them what to do, but now they have a new problem. And your sale, you’re offering, should be helping them to solve that new problem which in this instance is implementation.
So that’s how you do it and that’s how you structure your offerings so that you’re leading people through a logical sequence. If you just throw information at people and then you expect them to do all the work or to figure out what their next step should be in relation to you, you are not just leaving loads of money on the table, but you’re actually doing those people a disservice because you’re not making it clear what the next step is. It’s up to you to make it clear. Don’t expect people to figure this out on their own.
So the other thing that you can do in your ethical bribe is you position the sale, isn’t just set up, you know, a new solution for the next problem they’re facing. You can do lots of seeding. So I want to share with you some of the ways that you can do that.
So one of the ways that you can seed is you can tell stories about clients of yours that faced the same issues or challenges or problems and how you were able to help them through your…and the ‘through your’ should be the next thing that you’re about to offer. So you can seed in that way and telling stories as an opportunity to seed the results that you helped people get is a fantastic way to do it.
And the final thing is you want to make sure in your ethical bribe that you are giving people a clear call to action. What is the next step? So your next action is not what you’re asking them to do just at the end of your ethical bribe; you should be making that call to action throughout your ethical bribe. So, for example, if you’ve created a 12-page pdf, a 12-page free report, I would recommend that you’re directing people to that call to action several times through that report.
When you put these ethical bribe secrets into place, I promise that you’re going to see more people joining your lists and you’re going to see better conversion of those leads into paying customers and I can’t wait to hear how you got on with this. So please leave a comment in the box below sharing with me the ‘Ah ha’ or insights that you got from this episode. If you haven’t subscribed already there’s a nice big button there where you can subscribe and it means you won’t miss any episode of Bernadette TV and I look forward to connecting with you next time.[/spoiler]