Today I’m sharing information that I usually share only with my paid clients. It’s all about a fabulous proven method for growing your list and getting people who are interested to raise their hands and make themselves known to you: the ethical bribe.
If you’ve been marketing your business online, there is a good chance you understand the idea of an ethical bribe – something free you offer (like a special report or some sort of valuable information) in exchange for a prospect’s email address and permission to stay in contact with them (aka list-building).
I’ve seen people apply this technique and end up super-disappointed. Either they create an ethical bribe and no one signs up, or they get people to sign up, but struggle to convert those raised hands into paying clients.
I’ve never heard people explain this before online, and as I said, I’ve never shared it except in my paid programs. But today, I feel inspired to share it with YOU!
To start, you must have something that is so compelling, so curiosity-provoking, that people say, “Ooh, I want that!”
Make an Irresistable Offer
You simply can’t be lazy about it. It is absolutely worth taking the time to step into the shoes of your ideal customer and ask yourself, what can I offer them that is compelling and irresistible?
You’ve probably seen some examples of non-compelling free offers, such as “10 tricks for losing weight,” or “5 tips for sleeping better.”
Your ethical bribe should address a specific issue or problem your client is facing, and create solution. It must be very compelling, so much so that it is irresistible.
The next thing you want to do when offering an ethical bribe is to make it easy for people to get their hands on what you offer. There is some really great software out there designed to help you do just that.
Check out LeadPages – My Favourite Marketing Tool
My favorite is LeadPages. Click this link to check it out.
What I love about LeadPages is that it makes it so simple to create beautiful opt-in pages, even if you’re not a techie. You can create a great opt-in page in 30 minutes. More than that, LeadPages makes it easy to analyze statistics to see how well your opt-in page is converting.
It has incredible templates that allow you to just cut and paste, and apply to your unique situation. This makes it so easy to create opt-in pages! If you’re not using it yet, I recommend you download it right away. (See the link above – and keep in mind this is my affiliate link, so if you do decide to download it, they’ll send me a commission. Honestly, though, I use this tool myself and recommend you go and use it, too!)
Position The Sale
Another tip for converting a raised hand into a paying client is to have your ethical bribe position the sale. For example, let’s say you help people in the area of weight loss, and you have a 5-step system. Your ethical bribe might be giving people the 5 steps. So now they’re informed, but they have a new problem: Implementing and putting into action everything you’ve taught them. The sale helps them solve the next problem.
So they had a problem – they didn’t know how to lose weight. You gave them a solution. Now they have a new problem and you’re offering to help them solve that new problem which in this instance is implementation.
You must structure your offerings to lead people through a logical sequence. You cannot just throw information out there and leave people to figure it out. If you do, you’re leaving loads of money on the table. You’re also doing people a disservice because it’s not clear what the next step is. So don’t leave them to figure it out on their own!
Finally, an ethical bribe is NOT just about setting up a new solution; it is also an opportunity to do lots of seeding of the product or service you plan for the bribe to sell into.
Here are some of the ways you can do that:
Tell stories about clients of yours who have faced similar challenges, issues and problems, and how you helped them through it. This is a fantastic way to seed your product or program. The “how” is the next thing you offer.
Also, make sure in your ethical bribe, you are giving people a clear call to action. Let them know exactly what their next step is, and just as importantly, provide that call to action throughout your ethical bribe (not just at the end). You should mention it several times throughout the report.
When you put these ethical bribe secrets into place, I promise you, you’re going to see more people joining your list, more people converting into paying customers, and more business.
Leave a comment below: Have you tried any of these tips and tricks? How did they work for you?