On a recent episode of BernadetteTV, I shared a special strategy for getting more business by speaking.
As sometimes happens, I received a question in response to that episode: “How would you go about getting speaking engagements?”
Great question, right?
When you’re just starting out, the process of booking your first presentation, or deciding what you’ll speak about, may feel daunting.
The good news is that it’s actually quite easy!
In this episode of BernadetteTV, I’m sharing a quick and easy process for getting speaking engagements, because speaking is a fantastic way to get yourself established as an expert and an authority.
Here’s the catch: You’ve got to hustle. But it’s worth it!
First of all, people often set their sights too high when booking a speaking engagement.
There are easy places to get booked, and you want to speak wherever you can!
Look for local groups that hold meetings in your area. Consider Chambers of Commerce, local business groups, or local chapters of national organizations.
The library is a great source for finding local groups, as is MeetUp.com.
Do your research, find local groups, and make a list of the groups where you can speak. This gets the ball rolling. Once you get onto the speaking circuit, you become better known, and the opportunities and invites snowball.
After you’ve developed a list of places where you can speak, pick up the phone. Call the organizations and ask to speak to the person in charge of booking speakers. When you get in touch with that person, tell him that you’ve got a topic you believe will be of interest to his members, and ask if he’s looking for speakers.
Often, they are.
Once you’ve booked a presentation, send the organizer a “One Sheet,” which summarizes your topics, your experience, your background, and your connections, and provides a great photo.
That’s exactly how I got my gigs, and it was much easier than I expected.
Now, get to work! It’s time to create your own action plan for getting speaking gigs.
I’d love to hear from you! Have you booked any speaking gigs using this process? What tips and pointers can you share? Continue the conversation below.
[spoiler]Hello and welcome to Bernadette TV, online TV to help you be the best you can be in your business and your life. And today we’re talking about how to get speaking engagements. So, on a recent episode of Bernadette TV I shared with you a special script that you could use to get more business when giving talks. And in response, I got this email from Melanie with this question: “Bernadette, how would you go about getting speaking engagements? This is a proven source for me and I would like to speak more and I don’t know how to plug into that. Thanks for your interest and your time. Melanie”. Okay Melanie, I’m so glad you asked this question because I have to say when I first started out in business many moons ago talks and speaking engagements were a fantastic way to get myself established to get seen as an authority and basically I had to hustle a little bit to get gigs to get booked.
So the first thing I would say is often when people are trying to get speaking engagements they set their sights a little too high. They think of the national conferences in their industry and they want to put themselves there. And actually the opportunity and the really easy places to get speaking engagements is to find the local groups who are meeting in your area. So think of the chamber of commerce, local business groups. There could be local chapters of national organizations. For example, I found one which was the national organization of salespeople and I was able to go and find local opportunities within that to go and give my talks. So you basically have to do research, find out where the local groups are and make a list of local groups where you can give a talk because once you’ve done this it gets the ball rolling and in my experience once you get onto the speaking circuit you become more known and the opportunities snowball and the invitations snowball.
So the first thing is get to speak whenever you can. Honestly, I would have spoken at the local Brownie group if they would have taken me there. Another great source of lists to find out where local groups are is to go to your local library and see if you can get your hands on a list of associations and search through that and come up with some names. And finally Meetup is also a great way of finding out groups that may already be meeting your area with interests similar to the clients you want to attract. So once you’ve done your research and you’ve got a list of groups to approach, how do you go about approaching them? Well it’s really quite simple, I just picked up the phone and got through to the organization and asked who was responsible for booking speakers for their talks.
And when I got the name of that person I phoned up and I basically said I have a topic on this which I think will be of interest to your members. Are you looking for speakers? And that’s how I got my speaking gigs. And it was actually easier than I expected because often the organizers of these groups are actually looking for interesting topics of interest to their members. So you want to make sure that you’ve come up with a topic that is going to be of interest to their association to their members and basically that’s it, you just get to work. So now, it’s over to you, it’s action plan time folks. What you need to do is do it today, go and research some potential groups or associations in your area and then pick up the phone, get the name of the person who’s responsible for organizing speakers and then finally get connected with that person and make your offer.
Now also to help you be prepared, it’s good to have what’s known as a one sheet which is a summary sheet which summarizes the topics that you talk about and would give a bit of background on you and your credentials and your experience and a nice photo of you as well. And there you go, that’s the ball rolling. You can go ahead and start getting your speaking engagements from today. So I hope you enjoyed that and if you like more like this please come on over to my blog and sign up for my email tips and updates because I’d love to share so much more with you and there’s certain things I only cover by email. And if you want more Bernadette TV you can go hit that subscribe button and YouTube will make sure you get notified every time I release an episode and we do that every Thursday.
So that’s it for today, and I look forward to seeing you on the next episode of Bernadette TV. Hi! I’ve got a very special offer for you. It’s a free book called Seven Secrets to Attracting All the Clients You Want. And I’m actually going to show you how you can produce clients on demand. It’s like magic powers when you know how to do this. So all you need to do is click this link, come your copy right away and instantly download it.[/spoiler]