As an entrepreneur, you would probably love to be known as the expert in your field, right?
If so, you’re in luck, because I’m sharing the very same techniques I used to become known as one of the country’s leading experts!
The good news is that you can get expert status, even if you’re just starting out, whether you’re selling your expertise, giving advice, helping people solve problems, or guiding people in getting different types of results.
I can hear you now: “But how, Bernadette? I don’t have a track record or client success stories.”
I’m speaking from experience: I was just 26 when I started my business. I had no track record, no marketing budget, and no big client list.
But there were certain things I did that worked – and in 18 months, I was recognized as one of the country’s leading experts in my field.
Here’s how I did it (and how you can, too):
How to Get Expert Status
First, decide how you want to be perceived in comparison to the people who provide the same service you do (or similar services). Don’t let this happen by default. You choose how you want to be seen, how you want to be known, and how you are different from others.
Next, start collecting proof – a preponderance of proof – of what you’re capable of. Use testimonials! Remember, a single testimonial from a well-known person is worth a thousand testimonials from unknown people. Can you think of anyone in the industry who has recognition who would be willing to talk about the work you’ve done with them?
Some people are shy about asking for testimonials. You can’t afford to be shy in this area! Reach out to past clients and ask if they’re willing to give you a testimonial. Every time you take on a new client, ask them to agree to giving a testimonial once you’ve worked together.
You can be your own proof, also. Have you created results for yourself? Share them! Consider your sales and your figures and remember: your own history demonstrates your expertise.
Now, collect case studies of significant accomplishments or projects. These do not have to come from the time you’re in business. For example, before I officially launched my coaching business, I coached some of my colleagues. I used their experiences as examples of my expertise and track record.
Finally, take a tour of your own history.
I’m willing to bet there is a lot you’ve achieved in life, obstacles you’ve overcome … that you’re overlooking. You may not appreciate how relevant these are when it comes to establishing your expertise, credibility and expert status.
Take a moment and write down all your accomplishments from swim school to that huge project you completed in record time and with record results.
Part of this exercise is about you recognizing things you’ve done so you can reconnect with your own expertise. Consider which facts of your personal history build and add value to the results of your clients.
See? No matter where you’re starting from, you do have achievements and accomplishments from your history that are relevant to your clients today. Share them in your marketing mix and demonstrate your expertise!
I’d love to hear from you: Have you discovered any past accomplishments you were able to apply to your work to achieve expert status?