THE BLOG

How to Attract More Clients

Whether you are just starting out to attract clients or whether you've been in business for a while, and feeling like it's a bit of a rollercoaster, I've got great news for you. The truth is, there is a process, and there is a system; a step-by-step system that you...

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Know Your Customer

Why is it so important to know your customer? This is actually where good marketing begins - it doesn't begin with putting up a website or creating an advert.  Good marketing actually begins with really understanding what your ideal customer truly wants. It's about...

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How to Make More Sales Online

When it comes to the subject of making more sales online, let's face it - there's lots that we could say on the subject, but today I want to help you with something really super specific, that you could apply this weekend and start to see results immediately. So that...

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How to Create Online Products

I'm a huge fan of online products - they've helped me grow a multi-million dollar online business.  And one of the biggest reasons I love online products is, compared to physical products, you don't have all the associated setup costs.  When you start selling online...

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Give Them What They Want, Deliver What They Need

As the expert in your subjected area, you probably have a very strong idea of what people really need - but here is the problem. People don't buy what they need. They don't say yes to what they need. They say yes to what they want. It’s really important that when...

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How to Design Your Online Course

This week I’m talking about the best method you can use to design your online course or program.   There's a couple of reasons why it's so important that you know how to design your online course before you try and sell it.  The first and foremost is your customer...

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How To Tell If Your Course Will Sell

If you want the quick answer to how to know if your online course will sell – I've got a checklist for you.   If you want a checklist to run through to determine whether your course is going to be a winner or a downright flop then go and download that right away....

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How to Create an E-mail List Starting from Scratch

Why do you need to create an e-mail list? If you are planning to sell anything online, your e-mail list is gonna be your number one asset. Your email list is the list of people who have raised their hands and expressed an interest in what you’re offering.  These are...

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How to Grow Your Email List Using Facebook

I've been doing something very cool on Facebook over the last couple of months. It started out as an experiment but has worked really well, and has actually added significant numbers to my email list. So today, I want to share with you a little of what I'm doing and...

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How To Do Business On Your Own Terms

Today, I want to discuss how entrepreneurs can do business – and create success and freedom – on your own terms. Let's begin by talking about assumptions. I want to share a story with you. This morning, we arrived at the studio to film BernadetteTV, and it was clear,...

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Fresh Start September

Fresh Start I want to let you in on a little secret: My favorite part of the year, after January, is September. Why? Because it's the perfect time for a fresh start! It's a new opportunity to reach your biggest goals, to make your New Year’s Resolution happen. It's a...

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The Power of Decision: Time to Get Personal

The Power of Decision It's time to get personal! Today I'm sharing the single most important tool when it comes to transformation in any area of your life: the power of decision, or choice. When you make a decision, or a choice, to transform, everything changes. If...

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Ethical Bribe Secrets and Examples: How to Grow Your List

Ethical Bribe Secrets Today I'm sharing information that I usually share only with my paid clients. It's all about a fabulous proven method for growing your list and getting people who are interested to raise their hands and make themselves known to you: the ethical...

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The Fear Of Failure – The Fear of Not Being Good Enough

The Fear Of Not Being Good Enough In my 20 years helping clients market their businesses, go out and get new clients, and step up and play a bigger and bolder game, there is one fear that comes up over and over again: the fear of not being good enough, or the fear of...

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What’s Your Business Plan?

What's Your Business Plan Today, I'm asking the question, what's your business plan? If you're an entrepreneur, and you want to reach your objectives, you need a plan – and you need to work it! Let's rewind the clock a few years, back to the moment I believe was a key...

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If Not You Then Who? Your Mission.

If Not You Then Who? You know you're meant to do something great, right? Maybe you know exactly what your mission is. Or, maybe you haven't figured out just what it is quite yet. Today I'm offering a little bit of entrepreneurial inspiration and motivation. Whether...

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Confessions of a Recovering Lone Ranger

Confessions of a Recovering Lone Ranger I stand before you a recovering lone ranger. Yes, I'm confessing. If you started your own business, you probably have an element of lone ranger in you, too. That inner belief - the willingness to go it alone - is what it takes...

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Are You Selling The Wrong Thing?

Are You Selling the Wrong Thing Do you ever feel frustrated because you are really promoting your offerings, and it seems people just aren't interested? You may have started to wonder if you're selling the wrong thing! If so, chances are you need to change the way...

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How To Handle Criticism

How To Handle Criticism One of the topics I feel passionately about as an entrepreneur is criticism: specifically, how to handle criticism. In fact, I feel so passionately about it that when I had the opportunity to talk with Richard Branson, I asked his advice on...

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How To Position Yourself As A Problem Solver

How To Position Yourself as a Problem Solver If you are a coach, consultant, or any other service provider, you may truly believe you're selling your expertise. If you often leave a sales meeting without making a sale, though, your marketing mix may need an overhaul -...

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