This week we’re talking about content marketing and how to attract new PAYING clients using free content.

One of the simplest methods to create raving fans that love you is to create and share valuable content on a regular basis.

Content marketing means creating and sharing valuable free content such as blogs, newsletters, podcasts, teleseminars to attract and convert prospects into customers, and customers into repeat buyers.

It’s also known as ‘education based marketing’. You’re educating people so that they know, like, and trust you enough to do business with you.

And, take it from me – it WORKS. This is how I became a ‘Client Magnet’ when I started out selling to corporates 17 years ago. (17 years? That makes me feel old!)



And it’s JUST as relevant today. I’ve built my homebased online empire using the power of free content.

But some people struggle with the idea of giving their content away. Where should you draw the line between free and paid content? Do you run the risk that people won’t buy from you if you give your best information away? Does giving free content devalue what you’re offering? And what do you do if people tell you they LOVE your stuff, but they’re still not buying?

If you’ve ever wondered about this, then this week’s episode of BernadetteTV is for you.

In this episode I cover how you can use your expertise to stand out from the crowd, position yourself as the expert and attract a raving, loyal fan base.

On this week’s new episode of BernadetteTV you’ll discover:

  • How to draw the line between ‘free’ and ‘for fee’
  • 4 top tips for using free content to attract paying clients

Once you watch today’s show, let’s continue the conversation. I’d love to hear YOUR thoughts about using content marketing to grow your business.

Leave a comment below and let me know what you think.

Bernadette Doyle. When to Close a Business - Episode 1