How to get new clients with expert positioning.
Are you worried about being seen as an ‘univited pest’ when reaching out to potential customers? How would you like to be treated as a welcome guest instead?
In fact can you imagine having potential clients call YOU and say ‘We know this is your area of expertise, and we need your help now, how soon can you start?’
Sounds too good to be true? I assure you it’s possible.
In fact, it’s easy when you make this small, but significant, shift in your marketing – and that’s to set you up as the expert so instead of YOU doing the chasing, your ideal clients are calling you.
And in this week’s episode of BernadetteTV, I show you how!
It’s easier than you think to claim expert status and have prospective clients calling YOU.
I did this myself in a matter of months when I first started out in business, and in this week’s episode of BernadetteTV, I show you:
- How to turn a ‘buyer’s market’ into a ‘seller’s market’
- How to REDUCE the time you spend selling and marketing, because your clients KNOW that you have the expertise and are ‘presold’ on hiring you
- What the Wizard of Oz can teach you about getting know as THE expert in your field
There’s no room for false modesty when it comes to selling yourself in business. Stop waiting to be DISCOVERED and take matters into your own hands.
If you’re shy about owning your expertise, or trying to stretch yourself too thin on lots of different projects, people aren’t going to take you seriously. But the moment you step up and claim YOUR unique area of expertise, the world will start beating a path to your door.
I’d love to know what you think of this one, so please leave a comment on my blog to let me know your thoughts.
Bernadette what excatly do you do michael obrien
Great video Bernadette with some step by step tips. They get better each week 🙂
Great video, Bernadette! What a great way to do lunch 😀
Bernadette I always love your no-bs simple speaking about what works. You are a very inspiring and helpful spirit. This video I find most helpful and relevant to me. This week, in response to your video, I will FIRST sit with myself and I wont get up until I have positioned my attitude as being the absolute go-to person expert in my skill for my niche. Thanks, Bern. You are hot stuff.
Great video, Bernadette. Love your energy and sense of humour. I’m going to remind myself every day of how I have helped someone in my field through my expertise.
I enjoy your teachings Bernadette! Thank you! I started hosting my “What Do YOU Do?” show on Google Hangouts every Friday where I have entrepreneurs “Hangout” with me and I interview them about what they do. It’s a great way to connect and build that positioning.
it’s amazing
Well done! This hit home for the Mortgage business,
I’ll adopt it!
Mike
PS I didn’t realize you were so light on your feet;-)
Great video – I am positioning myself as expert for apartment downsizers and help them to create a happy home and lifestyle. My forthcoming book ‘Downsize with Style’ will come out in March 2014.
Brilliant. I particularly agree with what you said about Expert Positioning starting in the mind because it really is something that you have to do consciously. Great stuff.