If you want the quick answer to how to know if your online course will sell – I’ve got a checklist for you. If you want a checklist to run through to determine whether your course is going to be a winner or a downright flop then go and download that right away. Click here to download the checklist.
There are no marketing ‘flops’ when you pay close attention to what your audience is telling you
When it comes to your online marketing efforts, there should never be any surprises for you. The truth is, every time you do anything online; whether you are making a Facebook post, whether you are posting a video or whether you are sending an email, whether you are launching a product – EVERYTHING is an opportunity to get feedback.
The key is to pay close attention to what’s resonating with your audience and to listen for what’s generating crickets, because it’s just feedback. It’s all feedback for you to listen to. When you know this, you’ll remove your fears of getting it wrong. You’ll remove your fears of launching a course or product that no one will want to buy.
The secret is to do more of what’s working and stop what’s not
Approach anything you do online from a place of seeing it as an opportunity for feedback. Then the secret is to do more of what’s working and just identify what isn’t working and stop doing that.
For example, it could be that you have a Facebook post that you’ve noticed is getting liked, it’s getting shared, there’s lots of comments. If you notice that, then dig into it a little – what was it that you were saying or doing or what were you talking about or how were you being that was really creating that kind of response from your audience?
I remember when I was starting out online, I offered a one-off teleseminar on how to attract corporate clients. It happened to be an area that I had quite a track record because I previously had an offline training business and I’d won some big corporate clients.
Well, what was interesting is when I launched this teleseminar, I only allowed 20 spots and it sold out. Overnight it sold out! That was awesome feedback for me. It told me – there’s interest here, there’s demand. After I did that teleseminar I realized, I had a lot more to share on the topic and I’d love to create something that’s bigger that goes into more depth. And so I created my product ‘How to Attract Corporate Clients’ knowing there was already a demand for it, and there was demand for it!
Test the receptiveness of your course before going to market
Is there a way that you could offer an earlier version, or a small version or something that just gives you an indication of whether people are interested in your course?
What about surveying your list? You might even put the question out to your list. You could say something like … “Hey, I’m thinking about putting together a workshop where we cover this topic, and I’m going to show you how to solve these problems. I’m only going to do it if there’s enough interest. PM me or let me know if you’re interested.”
Again that’s a great way to test the receptiveness of your list for what you want to create. If you want my full checklist on how to tell if your course will sell, make sure you download the checklist here:
Keep paying attention to the feedback your audience is giving you
If you launch your new course, and it turns out to be a flop (and this has happened to me) it’s because you stopped paying attention.
I can remember once in my online career where I invested tens of thousands of dollars and lots and lots of hours creating a product, and when I put it out there on launch day, it sold – BUT not as well as I expected it to. It was because I’d created that product in a vacuum. What I mean is, I hadn’t been asking my audience along the way … “Is this what you want? Would this help? I want to create something to solve this problem. Is this important to you?”
So the ultimate answer to knowing if your course will sell is about the feedback your audience is continually giving you. It’s like you’re doing a dance with your marketplace; and when you are in sync, and you’re both moving to the music in rhythm, it’s a beautiful thing. If you’re out of sync, that’s not the end of the world, that’s just feedback that you need to get back in rhythm.
I hope that’s helped you and given you some ideas of how to determine if your course will sell. Make sure to download the checklist because I got loads more juicy content for you.
Have a wonderful week … and continue to enjoy ‘dancing in rhythm’ with your market.