If you’ve ever attended a networking event, this one innocent question may have made you feel a bit deer-in-the-headlights: “What do you do?” Your answer, often known as your elevator pitch, is a great opportunity. You can use it to attract ideal clients, engage people in conversation, and make a good first impression.

But it can also make you freeze up – if you don’t know the exact words to use.

In this video training, I take the pressure off.

Guess what? Networking can be fun, enlightening, and powerful – when you have a strong and effective elevator pitch. (Really!)

The main mistake many entrepreneurs make is that they believe they have to have a “perfect” elevator pitch. They believe they have to have a show-stopping, one-sentence summary of what they do and how they help their clients.

The truth behind this myth is that all you have to do is engage the person you’re talking to … to start a conversation.

And in this video, I’m sharing a quick, 2-step process for doing just that!

Step 1. Describe the person you help with your expertise.

It’s not as simple as saying “empty-nesters” or “young women.” You must describe the person as she sees herself.

Even more importantly, you want to describe your ideal client in terms of a problem she is facing.

For example, you may say, “I work with mothers who don’t have enough time.” Every mother can relate to that, right? Or you might say, “I help marketing directors who are trying to do more on a reduced budget.” (Pretty universal for marketing directors.)

Step 2. Describe the transformation you provide, and the main benefit of that transformation.

If you work with mothers who don’t have enough time, you may say, “I work with mothers who don’t have enough time, to remove 90% of their to-do list so they can spend more time doing what they love with their family.”

See? It doesn’t have to be a flashy marketing message. Your elevator pitch CAN (and should) be natural, authentic, and engaging.

And, the most wonderful thing about this process is that it naturally invites the question, “How do you do this?”

I would love for you to share the opening lines you’ve come up with in response to this video below!